Over the past 20 years, obesity rates have doubled for children aged 6 to 11 years, and have tripled in children ages 12 through 19. Hispanic children are particularly at risk for this health problem, with 23 percent considered obese by body mass index standards. In response to the growing epidemic of childhood obesity, GE’s Hispanic Forum launched BEE Healthy, a program that provides fun, interactive activities for children while educating families about nutrition and exercise. GE Capital helped host two of the first BEE Healthy™ engagements in Connecticut and in the Chicago area. At each event, GE volunteers led over 150 children at each event through soccer drills, push-ups, nutrition, and Nintendo Wii stations.
To learn more about GE Capital’s approach to corporate citizenship, visit ge.com/citizenship.